Privacy policy

Last updated: 9th March 2026

This Privacy Policy describes how [AFWP Ltd", "us", "our") collects, uses, and protects your personal information when you visit or make a purchase from our Shopify store.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, please contact us at:

📧 hello@bwbethebook.com

1. Who We Are

We are a UK-based business selling digital products, including ebooks and audiobooks.

For the purposes of data protection law, we are the "data controller" of your personal information.

2. What Information We Collect

When you visit our website or make a purchase, we may collect the following information:

Information You Provide Directly

  • Your name

  • Billing address

  • Email address

  • Payment details (processed securely via Shopify and payment providers)

  • Any information you provide when contacting us

Information Collected Automatically

  • IP address

  • Device type and browser

  • Pages visited

  • Time spent on our site

  • Cookies and tracking data

3. How We Use Your Information

We use your information to:

  • Process and fulfil your ebook and audiobook orders

  • Deliver digital downloads

  • Communicate with you about your purchase

  • Respond to customer service enquiries

  • Improve our website and services

  • Prevent fraud and enhance security

  • Send marketing emails (only if you have opted in)

4. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

  • Contract – To fulfil your purchase and deliver digital products.

  • Legitimate Interests – To improve our services and prevent fraud.

  • Consent – For marketing communications (you may withdraw consent at any time).

  • Legal Obligation – To comply with tax and accounting laws.

5. Payments

All payments are processed securely through Shopify and third-party payment providers (such as Stripe or PayPal). We do not store your full payment card details.

These providers process your data in accordance with their own privacy policies.

6. Digital Downloads

When you purchase an ebook or audiobook, your email address will be used to deliver the digital product. Please ensure your email address is correct at checkout.

We are not responsible for downloads lost due to incorrect email details provided by you.

7. Marketing Communications

If you subscribe to our mailing list, we may send you updates about:

  • New book releases

  • Special offers

  • Promotions

  • News and events

You can unsubscribe at any time by clicking the "unsubscribe" link in any email or contacting us at hello@bwbethebook.com.

We will never sell or rent your personal data.

8. Cookies

Our website uses cookies to:

  • Enable checkout functionality

  • Improve user experience

  • Analyse website traffic

  • Support marketing and advertising

You can manage cookie preferences through your browser settings.

Shopify may also use cookies as part of its platform functionality.

9. Data Sharing

We only share your information where necessary, including with:

  • Shopify (our ecommerce platform)

  • Payment processors

  • Email marketing providers

  • IT and hosting providers

  • Legal or regulatory authorities (if required by law)

We ensure that all third parties respect the security of your data.

10. International Transfers

Some of our service providers (including Shopify) may process data outside the UK. Where this occurs, appropriate safeguards are in place in accordance with UK data protection law.

11. Data Retention

We retain your personal data:

  • For as long as necessary to fulfil orders

  • To comply with legal and tax obligations

  • For legitimate business purposes

You may request deletion of your data where legally permissible.

12. Your Rights (UK Residents)

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

To exercise your rights, email: hello@bwbethebook.com

13. Data Security

We implement appropriate technical and organisational measures to protect your personal information.

However, no internet transmission is completely secure.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal or operational changes. The latest version will always be available on our website.